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Virtual campaign will reach out over 16 days

Posted on 24 Nov 2020

The White Ribbon 16 Days of Action campaign will take place online this year – with North Ayrshire Council and its partners ready to shine a virtual light on the support available across the region.

The White Ribbon movement is a worldwide initiative which promotes an end to Violence Against Women and directly addresses men - so they understand the scale of the problem and become part of the solution.

 The campaign will launch on Wednesday, November 25 with a video telling victims of abuse that they are not alone and that services remain available to anyone who needs them during the pandemic.

A series of events throughout the 16 Days of Action will spread awareness of the services and support available. There will also be the delivery of the “16 Days 16 Ways” campaign, which will showcase a series of films, books, television programmes and podcasts, addressing issues of violence against women.

The campaign aims to enable people to recognise the signs of abuse, giving them the confidence to open up a conversation in relation to domestic abuse and violence, thereby spreading further awareness.

Councillor Jim Montgomerie, Ambassador for White Ribbon Scotland said:  “Domestic Abuse comes in many forms, I recognise the impact this campaign has on protecting women and girls. The campaign is more important than ever this year as the pandemic has resulted in some women and girls being placed at greater risk, it is therefore important that they know that services are still available and how they can access them.

“The aim of this year’s campaign is to raise awareness of the suffering faced by many women, highlighting the individual responsibility we have in preventing it from happening. We want to remind anyone affected by domestic abuse - men, women, young people and children - that they are not alone. Many will feel isolated during the pandemic but please remember that there are still services out there that can help and support you if you are the victim of abuse.

“We are determined to make a difference to women and girls in North Ayrshire and are committed to ensuring that domestic violence,  in any form, is not acceptable.”

 The campaign partners include:

North Ayrshire Women’s Aid

Police Scotland

North Ayrshire Council

Caledonia Project


Break the Silence

Fire & Rescue

 Check out the Council’s social media channels to follow the campaign @north_ayrshire.