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Virtual campaign aims to reach out over 16 days
Home   News   Virtual campaign aims to reach out over 16 days

Virtual campaign aims to reach out over 16 days

Posted on 24 Nov 2021

This year’s White Ribbon 16 Days of Action campaign will aim to ‘Shine a light on domestic abuse’.

North Ayrshire Council and its partners will again be supporting the worldwide initiative which promotes an end to Violence Against Women and directly addresses men - so they understand the scale of the problem and become part of the solution.

Like last year, much of this year’s 16 days will involve a series of online videos and messages highlighting the issue and signposting people to avenues of help and support.

The 16 days campaign will launch at Pitchers Nightclub on November 25, giving The North Ayrshire Violence Against Women Partnership and its many partners a chance to promote the ‘Ask for Angela’ initiative.

Originally launched in England in 2016, it is used by bars and other licensed venues to keep women safe from sexual assault by using a codeword to identify when they are in danger or find themselves in an uncomfortable situation. A woman who believes themselves to be in danger can “Ask for Angela”, a fictitious member of staff. This will alert staff that there is a potential problem, and the woman needs help.

The North Ayrshire Violence Against Women Partnership (VAWP) will launch “Ask for Angela” on Thursday 25 November.  Promotional materials will be being issued to licensed premises across North Ayrshire.  Staff members will also receive training.

Councillor Jim Montgomerie, Ambassador for White Ribbon Scotland said:  “We are again proud to be supporting this wonderful and hugely worthwhile campaign.

“This year also gives us a chance to promote the ‘Ask for Angela’ initiative. We hope to raise awareness of it amongst not only women who find themselves in a difficult and scary situation but also the staff and people who can recognise the code and help out.

“I recognise the impact the reach and power the 16 Days campaign has on protecting women and girls. It is so important to highlight the support available and how they can access them.

“We are determined to make a difference to women and girls in North Ayrshire and are committed to ensuring that domestic violence, in any form, is not acceptable.”

One of the highlights of the campaign will be the annual ‘Reclaim the Night’ walk.  This takes place on Tuesday 7 December from 5pm – 6.15pm, leaving from The Harbour Arts Centre and finishing at the Trinity Church steps, Bridgegate.

 The campaign is called ‘Shine a light on domestic abuse’ and partners include:

North Ayrshire Women’s Aid

Police Scotland

North Ayrshire Council

Caledonia Project


Break the Silence

Fire & Rescue

Check out the Violence Against Women’s social media channels to follow the campaign @NorthAVAWP.